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PPC
7 Common Google Ads Pitfalls and How to Avoid Them
Stop wasting money on Google Ads. Learn the 7 most common PPC mistakes that kill campaigns and how to avoid them before they cost your business thousands
Kieran Layer
28 Jan 2026
PPC
PPC ROI Calculator: Is Google Ads Worth It for Your Business?
Calculate if Google Ads is worth it for your business. Understand minimum budgets, conversion rates, and the 90-day rule before spending a penny
Kieran Layer
28 Jan 2026
SEO
What is AEO (Answer Engine Optimisation)? The 2026 Guide for UK Businesses
If you've searched Google recently, you've probably seen those AI Overview boxes answer your question before you even see traditional results. This is the 'A' in AEO.
Jason Tennent
23 Jan 2026
Web
10 Website Problems Quietly Losing You Customers (And How AI Search Makes Fixing Them Critical)
Your website might be driving customers away right now. Discover 10 critical issues affecting Cambridge and Suffolk businesses, plus practical fixes that actually work. Expert insights from 10+ years in web design.
Matt Hasler
19 Jan 2026
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