To engage customers in the sales process we captured creative visuals of the products and a brand video for the homepage. The goal being to instil confidence in the wider scientific community, and build Almath's reputation for quality as an industry leader.
Identifying the needs of Almath's current and aspirational users, we mapped out their user journey on the site, ensuring they could get to the outcome they need within a maximum of 5 clicks from the homepage.
The design of the site was kept minimal and functional to appeal to current and aspirational customers, and offer a frustration-free browsing experience that would enhance the brand's reputation within the global scientific and business community.
Almath had the ambition to provide their customers with an "amazon-style" shopping experience - to meet an unmet need within the ceramics industry for an accessible way to place low-volume orders for technical ceramics and crucibles.
To engage customers in the sales process we captured creative visuals of the products and a brand video for the homepage. The goal being to instil confidence in the wider scientific community, and build Almath's reputation for quality as an industry leader.
Identifying the needs of Almath's current and aspirational users, we mapped out their user journey on the site, ensuring they could get to the outcome they need within a maximum of 5 clicks from the homepage.
The design of the site was kept minimal and functional to appeal to current and aspirational customers, and offer a frustration-free browsing experience that would enhance the brand's reputation within the global scientific and business community.