Creating a visual identity that reflects the evolving values and actions of the brand.
New Name, New Look
Our work focused on transforming their brand and visual identity to better represent the operations of the company, the values of the people involved while appealing to current and aspirational users in parents, schools and larger youth education institutions.
Playmaker Culture
In our strategy sessions with Active Play we identified "play" as a key element in the enrichment of children. Leading us to build on the idea of coaches as playmakers, teaching children the benefit of being active through play, helping every child find an activity they would enjoy taking part in.
Playful, Professional Website
The new website design strikes a balance of playful and professional. Designed to appeal to parents, children and schools, and strengthen Active Play Education's reputation as a reliable partner.
